Title : First in Thirst
link : First in Thirst
First in Thirst
First in Thirst
By:"Darren Rovell"
Published on 2006 by AMACOM Div American Mgmt Assn
Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But it’s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports—from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatorade’s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the “gatorade bath†and its near-universal appeal to athletes, coaches and sports fans everywhere.
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